This is an introductory workshop to cybersecurity and its growing importance to businesses of any size! Thanks to the Internet “connected world” we live in, now more than ever even small businesses need to understand how to protect themselves.
Whether you use eBay to sell merchandise, your own website, or simply use online banking for your business, it is critical that you understand the basic safeguards to ensure your business is protected.
Join us at this workshop for an interactive discussion that will focus on the risks that small businesses face and how to identify and manage them in your business. Topics will include:
How your business may be vulnerable
What you have to lose with a ‘data breach’
Practical steps to protect your business
How to use IT and Cyber Security vendors or consultants (cost effectively)
How to evaluate your risks
Where to go for additional information
ABOUT CANDY ALEXANDER, CISSP CISM
Candy has over 25 years in the security industry working for companies such as Digital Equipment, Compaq Computer Corporation, and Symantec. She has held several positions as CISO (Chief Information Security Officer) for which she developed and managed Corporate Security Programs. She is now working as a virtual CISO and cybersecurity consultant.
Candy has received numerous awards and recognition, including that of Distinguished Fellow of the ISSA, ranking her as one of the top 1% in the association, and she was inducted into the ISSA Hall of Fame in 2014. She also had the opportunity to be a featured speaker for the IT Security Symposium at the United Nations, and even received an invitation to the Offices of the White House to speak on the importance of security awareness to the President’s “Cyber-Czar” staff.
With multi-channel marketing its important to understand how to use all the tools in your toolbox. Knowing which tools to employ to reach the target audience you seek is critical.
Many companies try to occupy too many spaces and spread themselves too thin, diluting their message and missing their targets. This workshop will help you determine which tactics are appropriate for your business and discuss ways companies use these tools to target the exact prospects they need.
Some of the tools that will be covered include:
The Importance of Networking
Event & Education-based Marketing
Content & Inbound Marketing
And Utilizing Your Website to Capture Leads and Convert Customers
ABOUT LISA LANDRY:
Lisa was a pioneer in her early adoption of LinkedIn and other social media channels. She is a visionary who saw the potential of including these new marketing platforms as part of the overall business strategy for both her clients and her own company, Savvy Workshop. Whether she is speaking at a seminar or in a larger forum, Lisa has a knack for engaging her audiences by personalizing the experience to suit the interest of the group or industry.
Do you understand the value of your business? Is the value of your business important to meeting your lifestyle objectives? Do you have a plan to receive full value upon the inevitable exit from your business?
Come to this seminar–specifically designed for small business owners–who are interested in learning how to build value during ownership in preparation for the inevitable exit from their business.
This workshop will cover:
The “Inevitable” Exit From Your Business
Understanding Business Value
Value Drivers & Detractors
The Exit Planning Process
Setting goals, determining business value & other assets
Maximizing and protecting business value
Business continuity during the exit planning process
Transfers to insiders (family, partners, or management team)
Transfer to outsiders
Integration with personal financial and estate planning
Stories and Q&A
ABOUT MICHAEL COYLE:
Michael is the principal and founder of CenterPoint Business Advisors, Inc. who specializes in providing exit planning, business consulting, valuation and intermediary services throughout New England.
He has a proven track record for developing and implementing exit strategies for business owners and expansion strategies for growing businesses. As an active member of the local community, he regularly teaches workshops and seminars throughout NH to educate business owners and help them plan for the most important financial event of their lives, the exit from their business.